E-Sports – It’s in the Game

For non-gamers, news of Amazon’s purchase of the internet streaming website Twitch Interactive comes as a bit of a surprise.

But to those of you who are gamers – you might not be as amazed to learn that Amazon acquired Twitch Interactive for nearly a billion dollars in cash.

And even though Twitch, founded in 2011, may not be a household name – it has quietly become the fourth-largest source of U.S. internet traffic and accounts for more than 40% of all live video streaming in the U.S.

Those are impressive numbers…but what is Twitch exactly?

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